March 7, 2025

Losing Thousands in Revenue? How This eCommerce Brand Used MachineTranslation.com to Expand and Localize Successfully

Expanding into new international markets presents an exciting growth opportunity for eCommerce businesses. However, localization challenges—such as accurately translating product descriptions, marketing content, and customer communications—can create significant hurdles. One dried fruits, nuts, and wellness product eCommerce brand, which we'll call Green Thumb (pseudonym) for privacy, overcame these challenges using MachineTranslation.com, an advanced AI-powered translation platform.

The challenge: Localization for multiple European markets

This health-conscious brand was thriving in its home country, but to reach new audiences, it needed to localize its website, product descriptions, and marketing content for various European markets, including France, Germany, Italy, and Spain. Their main challenges included:

  • Missed Revenue Opportunities: The brand estimated it was losing out on at least $100,000 in potential sales per quarter by not entering the European market. Their organic products, such as California-grown almonds and Peruvian superfoods, were in high demand but not widely available in Europe.

  • Accurate product descriptions: Ingredients, nutritional facts, and health benefits needed precise translations to maintain credibility and comply with regulations.

  • Cultural adaptation: Health and wellness terminology varies across regions, requiring localization beyond simple translation.

  • Scalability: With hundreds of products, manual translation would be time-consuming and expensive.

  • Consistency: Ensuring brand voice and key terms remained uniform across multiple languages.


The solution: MachineTranslation.com’s AI-powered platform

By leveraging MachineTranslation.com, the brand efficiently translated and localized its content using key features designed for accuracy, consistency, and cultural alignment.

1. AI Translation Agent for customization

Using the AI Translation Agent, the company fine-tuned translations to reflect brand-specific terminology. This tool asked targeted questions about tone, preferred wording, and industry-specific terms, ensuring translations matched the brand’s messaging.

2. Multi-Engine Aggregation for the best translations

MachineTranslation.com aggregates results from multiple leading AI translation engines, allowing the company to compare outputs side by side. This helped the brand select the most accurate and natural-sounding translations for each language.

3. Key Term Translations for industry-specific language

The platform identified up to 10 critical product-related terms—such as “organic,” “antioxidant-rich,” and “cold-pressed”—and provided multiple translation options. This ensured clarity and correctness, preventing misleading translations that could impact consumer trust.

4. AI Translation Quality Insights for improved accuracy


MachineTranslation.com provided quality scores for translations, highlighting areas that needed improvement. This allowed the company to refine key product descriptions before publishing.

5. Bilingual Segments View for efficient editing


The segmented bilingual UI allowed the team to compare original text with translated output side by side, making it easier to refine sections and ensure contextual accuracy.


The results: Seamless market entry & increased engagement


By integrating MachineTranslation.com into their localization workflow, Green Thumb successfully expanded into European markets with:

  • 50% faster localization compared to traditional manual translation workflows.

  • Higher conversion rates due to culturally adapted and accurate product descriptions.

  • Improved customer trust by using consistent and reliable translations that reflected regional preferences.

  • Cost savings by reducing the need for repeated human translations while maintaining high-quality output.

  • Within the first six months, the company saw a 30% increase in international sales, proving that localization was key to unlocking their market potential.


Conclusion

Expanding into international markets no longer has to be a daunting process. MachineTranslation.com provided this dried fruits, nuts, and wellness eCommerce brand with a scalable, cost-effective, and accurate solution to localize their content efficiently. With AI-powered translations, businesses can seamlessly adapt their messaging, build trust with new audiences, and accelerate global expansion.

If your eCommerce business is looking to expand internationally, MachineTranslation.com offers the tools you need to translate and localize with confidence. Try it today and unlock your global potential!