How AI-powered Machine Translation Cut 80% of a Real Estate Firm’s Marketing Costs

Marketing translations are costly and can take up a large chunk of a company's budget. Expanding a real estate business means translating property listings, brochures, and digital campaigns—adding up to significant expenses.

This was the challenge faced by an international real estate company aiming to reach Portuguese-speaking buyers. Fortunately, MachineTranslation.com provided an AI-powered translation solution that saved them 80% of their marketing costs while maintaining near-human accuracy.

Discover how AI-driven translations helped this company expand efficiently with 90% accurate translations at a lower cost. Whether you're in real estate, marketing, or running a global business, this case study shows how AI can reduce costs and boost efficiency.

The company’s challenges

Expanding into Portugal and Brazil, this real estate company needed to translate thousands of property listings, contracts, and marketing materials. Traditional translation agencies charged exorbitant rates, making it financially impractical. The company faced three major hurdles:

1. High Costs – Professional human translations would have cost them tens of thousands of dollars annually.

2. Slow Turnaround – Hiring human translators meant waiting days or weeks to finalize listings and campaigns.

3. Consistency Issues – With multiple translators, ensuring brand tone and terminology consistency was a challenge.

With these limitations, they needed a cost-effective yet reliable solution—and that’s where MachineTranslation.com stepped in.

How MachineTranslation.com solved the problem

By using AI-powered translations, the company streamlined its marketing process while cutting costs dramatically. Here’s how MachineTranslation.com transformed their approach:

1. AI translation agent: Smart, context-aware translations

Unlike standard machine translations, the AI Translation Agent asks targeted questions to refine results based on tone, industry-specific terminology, and style preferences. For instance, in real estate, words like “apartment,” “flat,” or “condominium” might have different connotations. The AI ensures the right choice is used to match the target audience.

In this free sample, MachineTranslation.com's AI Translation Agent allows businesses to customize translations for international marketing. The feature enables users to adjust cultural nuances, formatting styles, and brand name localization, ensuring consistency across multilingual campaigns. Companies expanding abroad can use this tool to refine their messaging, maintain brand integrity, and optimize content for local audiences.

2. Aggregation of multiple AI translation sources

Rather than relying on a single AI model, MachineTranslation.com integrates multiple translation engines to find the most accurate version. This means users get a side-by-side comparison of outputs, allowing them to choose the best translation.

3. Key term translations for brand consistency

Real estate listings require precise terminology to maintain trust and clarity. MachineTranslation.com’s Key Term Translations feature allows users to compare and select the best AI-recommended translations for critical industry-specific terms. This ensured consistency across property descriptions, contracts, and marketing materials.

The bilingual glossary feature helps businesses ensure consistent translations by standardizing key terms across languages. This is especially useful for industries like real estate, where terminology such as "luxury waterfront villa" and "modern city apartment" need precise translations to appeal to local buyers. By maintaining uniformity in translations, companies can build trust with international audiences and strengthen their brand presence.

4. AI translation quality insights

A major concern for businesses is translation accuracy. MachineTranslation.com provides quality scores for each translation, along with AI-driven recommendations for improvements. The real estate company could quickly verify translation accuracy without hiring additional reviewers.

MachineTranslation.com provides translation insights, comparing multiple AI-generated versions to highlight differences in terminology and style. This allows companies to choose the most culturally and contextually appropriate translation for their target audience. 

By leveraging these insights, businesses can enhance localization strategies, ensuring their marketing content resonates with global customers while remaining accurate and engaging.

Near human-like quality at a fraction of the cost

One of the biggest myths about AI translations is that they’re inaccurate. However, MachineTranslation.com consistently delivers 90% accuracy, approaching human-quality translations.

How does it achieve near-human accuracy?

• Advanced AI models analyze context, syntax, and tone.

• User-driven refinements ensure the final result matches business needs.

• Industry-specific glossaries maintain brand consistency across all translated materials.

Balancing cost and quality

• Traditional agencies charge $0.10 - $0.25 per word for professional translations.

• MachineTranslation.com’s AI solution costs up to 80% less—with even more savings through automation.

• Users can also opt for an affordable human review for 100% accuracy when needed.

With this approach, businesses can maximize translation budgets without compromising quality.

Cost savings and efficiency gains

By switching to MachineTranslation.com, the real estate company achieved:

1. 80% reduction in translation Costs

The company slashed translation expenses from $50,000 annually to just $10,000 by leveraging AI translations for property listings, legal documents, and marketing materials.

2. Faster turnaround times

• Traditional human translators took 3-5 days for each listing.

• AI-powered translations delivered instant results in seconds.

• Bulk processing allowed the company to translate thousands of listings at once.

3. Seamless workflow Integration

MachineTranslation.com provided easy API integration, enabling the company to automate translations directly within their real estate platform. This reduced manual work and human errors.

Real-world results

After implementing MachineTranslation.com, the company saw immediate business growth in Portuguese-speaking markets:

• 35% increase in property inquiries from Portuguese buyers.

• Faster property sales due to localized, high-quality listings.

• Stronger brand trust with accurate, culturally adapted translations.

The company's marketing materials, social media campaigns, and website content now reach global audiences with ease, allowing them to expand further into new regions.

Why MachineTranslation.com is the future of real estate marketing

Global reach is essential for real estate companies. MachineTranslation.com provides the perfect solution by offering:

• AI-driven customization to ensure translations match business tone and terminology.

• Cost-effective scaling for businesses entering new international markets.

• Fast and efficient translations, reducing turnaround times from days to seconds.

For businesses looking to expand globally, AI translation is no longer optional—it’s a necessity.

Conclusion

This international real estate company’s success story highlights the power of AI-driven translations. By using MachineTranslation.com, they achieved:

✔ 80% cost savings compared to traditional translation services.
✔ 90% accuracy, ensuring near human-like quality translations.
✔ Faster turnaround times, streamlining their global marketing strategy.

If you’re looking to expand your business into new markets while cutting translation costs, it’s time to leverage the power of AI. Subscribe to MachineTranslation.com today and unlock seamless, affordable translations for your business!